U.S. vs INTERNATIONAL TRAFFIC:
U.S. – 70%
INT’L – 30%
GENDER BREAKDOWN (GLOBAL SAMPLE):
Male – 57%
Female – 43%
AGE BREAKDOWN (GLOBAL SAMPLE):
13-17 – 2%
18-24 – 9%
18-34 – 33%
25-49 – 59%
25-54 – 70%
35-64 – 59%
55+ -- 18%
65+ -- 6%
AVERAGE AGES (GLOBAL SAMPLE):
Male – 44
Female – 38
GENDER BREAKDOWN (US AUDIENCE):
Male – 52%
Female – 48%
AGE BREAKDOWN (US AUDIENCE):
14-17 – 1%
18-24 – 9%
18-34 – 34%
25-49 – 61%
25-54 – 73%
35-64 – 59%
55+ -- 17%
65+ -- 6%
AVERAGE AGES (US AUDIENCE):
Male – 44
Female – 39
LATIN AMERICA COUNTRY BREAKDOWN:
Mexico – 19%
Argentina – 17%
Venezuela – 10%
Colombia – 9%
Spain – 9%
Cuba – 6%
Peru – 5%
Dominican Republic – 4%
Chile – 2%
Panama – 2%
Costa Rica – 2%
Ecuador – 2%
Nicaragua – 1%
“Other” – 7%
Misc – 5%
HDN-hosted Sites Visitor Registrations (June 4 thru October 6, 2008)