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Outrunning the competition. The Hispanic advertising industry growth is outpacing all other sectors of advertising, growing four times faster. Hispanic advertising is now more than $5 billion industry, according to the Association of Hispanic Advertising Agencies. HDN has an established platform that brand advertisers already trust. |
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Growing ad spends. Total U.S. measured advertising spending is projected to increase 4.2 percent while Hispanic advertising is expected to grow 7.8 percent in 2008, according to the full-year forecast by TNS Media Intelligence. HDN gives advertisers a network of sites that capture U.S. Hispanic audiences. |
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Industry standard formats. Unlike other sites that target Hispanic audiences, HDN uses Interactive Advertising Bureau standard advertising and Rich Media campaign specifications for banners, buttons, skyscrapers, polite pop-ups and pop-under ads. |
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Measurable results. Through our sophisticated third-party ad serving and Web analytics tools, advertisers receive clear-cut statistics demonstrating how many people viewed their ad and where those visitors came from, among other valuable measurements. |
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Social media elements. HDN’s next generation Web 2.0 designs include elements like photos, audio, videos, blogs, forums and opportunity to post their comments on news that encourage visitors to stay on the site longer. These elements encourage visitors to stay in our pages longer, as well as come back again and again for even more exposure. |
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Relevant advertising placements. Advertisers can gain greater relevancy through placements on specific media sites, content channels and microsites, as well geo-targeting by city, state and even right down to the ZIP code. |
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Spanish-language ads. TNS Media Intelligence predicted Spanish-language media sending grew nearly 4 percent in 2007. HDN offers advertising opportunities on English, Spanish and bilingual Web sites in our network. |
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Tapping into Internet growth. Hispanic ad media spending on the Internet totaled $132 million in 2006. That’s up 32 percent over 2005, according to HispanTelligence, and is projected to continue growing at a double-digit clip. HDN’s growing network of Hispanic media sites has targeted opportunities for advertisers. |
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Getting brand marketers considered. More than half of U.S. Hispanic consumers research products for purchase online before buying, according to Forrester Research Hispanic Technographics. HDN helps brand marketers keep their message in front of these consumers. |
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Your competitors are on HDN. HDN’s rapidly growing network of publishers are populating their online venues with advertisers like Verizon Wireless, Ford, HSBC, Jeep and The History Channel, among others. Please see our clients. |
