Bill Gato
Based in Miami
As one of HDN’s three founding partners, Bill Gato has served in several HDN senior management roles since 2003. Prior to its acquisition by PR Newswire in 2008, HDN became the largest Internet advertising and hosting network of U.S. Hispanic newspapers, magazines, radio stations and portals, pioneering the use of Interactive Advertising Bureau standards and best practices in the national Hispanic media space.
Gato is responsible for developing and guiding HDN's strategic vision, managing its network advertising sales operations and securing new business development. He has co-developed and managed sophisticated and successful online advertising programs for HDN’s growing roster of marketers, including Microsoft, Nestle, TNS Global and DHS.
Gato is a speaker on topics of multicultural marketing, Hispanic online advertising sales, Hispanic media and online publishing. His professional communications career spans more than 19 years in print journalism, Hispanic radio, advertising and Internet marketing. Prior to HDN, Bill was the Creative Director/Advertising Copywriter for three of South Florida's most-popular Spanish-language radio stations, winning five South Florida Achievement in Radio Awards for these Spanish Broadcasting System (SBS) stations.
During his tenure at SBS, Gato experienced the successful application of Al Ries/Jack Trout branding and positioning principles in a Hispanic local media context. This led him to become a proponent of media divergence. Before entering radio, he was a writer and Radio Columnist for The Miami Herald between 1990 and 1994.
Born and raised in Miami of Cuban descent, Gato has a Bachelor's degree in English from Florida International University and an Associates degree in Journalism from Miami-Dade Community College.
Anllelic Lozada
Online Publishing Manager
Based in New York City
Anllelic Lozada manages the Online Publishing Division in all its capacities: Hispanic media recruitment, website development coordination, web presence strategy and consulting, publisher internal communications, and hosting of Webinars. Anllelic also coordinates Marketing initiatives for HDN: development of press release concept, barter agreement negotiation, corporate website maintenance, newsletter creation and special projects.
Prior to HDN, Anllelic worked with LatinClips news monitoring services, where she developed B2B Marketing campaigns as well as offer clients news monitoring solutions for the Hispanic market.
Previously, she worked with Hispanic PR Wire as Media Relations specialist, maintaining relationships with Hispanic media, as well coordinating local media events and marketing initiatives for the company. In 2005, Anllelic was a fashion and culture columnist for the Miami Beach local newspaper, Hola Amigos.
Since 2006, Anllelic serves in the board of the Advertising Federation of Greater Miami’s AD2 where she has coordinated local advertising events and coordinated public service campaigns for local non-profits.
Born and raised in Puerto Rico, Anllelic earned a Bachelor’s degree in Advertising, an Associated degree in Psychology and an Associated degree in Marketing from Florida International University. While in college, she represented Florida International University in the AAF Student Competition with an advertising campaign for Florida’s Tourism Company, VISIT Florida. Anllelic also earned a Masters Degree in Business Leadership from Nova Southeastern University.
Anllelic's Personal Blog: An Eclectic soul
Tony Hernandez
Regional Account Manager
Based in Los Angeles
Tony Hernandez, is a regional account manager for HDN. He’s an experienced Marketing and Sales professional with over 10 years of diverse experience in Marketing, Retail Marketing, Sales and Project Management. Industry experience includes Consumer Packaged Goods, Retail and Advertising Sales.
Past work experience include media sales at Los Angeles Times and Tribune Interactive, Key Account Sales supervisor for Nestle's Emerging Markets in the U.S. and Latin America and Director of Retail Marketing for Eurostar, Inc., a 60 store retail chain in Southern California targeting 2nd generation Hispanics and the urban markets.
Tony brings experience in on-line sales and extensive consumer package goods experience with key accounts including Hispanic independent grocery chains through out the United States. He also brings, experience as a Director of marketing with media buying duties for all online Hispanic media in southern California. His knowledge from working on the client side allows him to use a more consultative approach to solve the needs of his clients and deliver an acceptable ROI for them.
Based in Los Angeles, Tony earned a MBA from Pepperdine University in Malibu California and completed the Global Management Program in Oxford, England.
Lou Ramirez
Regional Account Manager
Based in San Fransisco
Lou Ramirez is a regional account manager for HDN. Prior to PR Newswire, Ramirez's media experience included sales positions with Terra, Interep Interactive, Cybereps and Entrepreneur Magazine. Most recently he represented HispanoClick, an international publisher Spanish language ad network.
Lou also worked in event sales securing sponsors for several Latino events in California. Ramirez has worked with many national advertisers including Kragen, Subaru, Disney, Macy's, Ford, Kraft, Continental Airlines and Comcast. Ramirez has been in media & event sales for over 10 years working with organizations involved with film, promotions, print, radio, and online advertising sales.
Lou, a Chicago native and based in San Francisco, holds a BA in Spanish & International Studies from Monmouth College and an MBA-IM from the American Graduate School of International Management.
